Ad Watch: Hyundai, Rethink Everything

How do you reset the brand image of an automaker once known for cars that couldn't drag a laundry basket through dead leaves? Step One: Build better cars (check). Step Two: Produce a slick TV spot engaging in a largely obvious role-reversal narrative (done). Step Three: Sit back and watch the customers pour into dealerships (we'll see). [Regards to RandomCulture]

More Jalopnik Ad Watch [internal]

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