We're always a fan of the heartstrings-tugging history-of-the-brand type advertisement. There's just something that always draws a tear to our eyes when we think of the past successes of a brand. Witness yesterday's Audi ad, or the Ferrari ad earlier this week. Maybe it's just that we're so non-enamored by many of the vehicles automakers are calling their new hotness. Or maybe it's just that you always look at the past through rose-colored glasses, ignoring the issues and problems and remembering the "good stuff." Whatever the reason may be, we're digging it — just like we're digging FoMoCo's new arrow-through-the-heart ad, called "Proof."

Ad Watch: Jill Wagner Can Make A Mercury Mariner With Her Hot, Bare Hands; Molto Bello! Ferrari Ad Watch; Ad Watch: Audi R8, Born of Powerful Ideas [internal]