There aren’t a ton of modern car designers who can be called household names, but Jaguar Land Rover’s Ian Callum at least comes close. The British manufacturer is in the middle of a genuine design renaissance and we have him to thank for it. But everyone starts somewhere.

Today on Twitter, just a day after unveiling the all-electric Jaguar I-Pace, Callum revealed how 50 years ago he wrote to then-Jaguar Vice President Bill Heynes asking for advice on how to design cars for them.

He sent that letter on March 1, 1968, and on March 1, 2018, Callum unveiled the very first production electric Jaguar, that he designed:


This is the only good thing that’s ever happened on Twitter.

Callum went on to graduate from the Royal College of Art in London and began a storied career at Ford, TWR (where he defined Aston Martin’s designs for decades to come) and finally ended up at Jaguar in the 2000s. He’s been there ever since, making some of the best-looking sports cars, wagons, sedans in the industry, not to mention some of the only good-looking crossovers.

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It’s amazing what happens when you set your goals high.

Photo: AP