A Clever Porsche Dealer Is Photographing Cars In Prospective Clients' Driveways

Illustration for article titled A Clever Porsche Dealer Is Photographing Cars In Prospective Clients' Driveways

In an effort to boost sales, a Toronto Porsche dealership took its cars to affluent homes, photographed them in the driveways, and sent the pictures to homeowners.

The mailers read "It's closer than you think." Not surprisingly, the strategy worked. Who can say no to a Porsche in the driveway?

Toronto's Pfaff Automotive said they got a 52 percent response rate on the ads, which featured a white 911 sitting in the driveways of each recipient's McMansion. This would never fly in the U.S., where someone would undoubtedly accuse the dealership of trespassing on private property.

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Maybe other marques should try this, too, although if I saw a random Kia sitting in my driveway (because none of the pricier car makers would bother with my house), I'd call a tow truck company. But I suppose that's my American mentality, which regards this kind of advertising as a combination of trespassing and stalking.

(Hat tip to vwvortex!)

Photo credit: Pfaff Automotive

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DISCUSSION

I'm not really one of these "ZOMG THE GUBMINT IS INTRUDING!" But this would really piss me off — It *IS* trespassing and if you endorse this what's next? The playplace vendor leaving a kids' playset on the yard for them to find? Pizzas just showing up? This sort of intrusion into private property should be discouraged.

This could just as easily be done by calling prospective clients and offering to bring the car to them for a test drive.