Forget the Ravens and the 49ers. Chrysler just won the Super Bowl with a commercial for its truck brand that was memorable, unique, and inspiring.
With an ad that's spiritually similar to tonight's troop-boosting Jeep ad, as well as their urban-centric Chrysler ads from previous years, Ram has delivered something that manages to tug at the heart strings while remaining genuinely authentic. It helps that the whole thing is beautifully shot.
This ad reiterates that regardless of how many gussied up, leather-filled trucks they may sell to rich Texans, at the end of the day, people need work pickups to by God get things done. And the poetic narration by Paul Harvey really drives it all home.