This is BJ Baldwin, winner of the 2012 Baja 1000 and the 2012 SCORE trophy truck championship. He makes his living driving though Baja California, and now he's playing Santa.
Yeah, that's $4,000 in toys and supplies for Baja orphanages. If that's not how you should drive in Baja, we don't know what is.
(Hat tip to DustyVentures!)