World-record slackliner Faith Dickey had to walk from one speeding truck to another across a highline in Volvo Trucks' new ad. Sounds easy? No, there were high winds. Oh, and if she wasn't fast enough, she'd smash into a mountain.
The trucks were taking up both lanes on an unopened highway in Croatia, driving into two tubes of a tunnel. Spoiler alert! Dickey barely makes it in time and isn't crushed to death.
The stunt director has worked on a couple Pirates of the Caribbean movies, the two new James Bonds, and the last few Harry Potter movies. Volvo also got an Oscar-nominated Hollywood director for the shoot.
Now that's how you launch a new product, carmakers.
(Thanks to everyone for the tips!)