Welcome to a new feature where I ask our own Jason Torchinsky to answer random questions — from readers, people I meet on the streets, and imaginary folks he thinks he's talking to — in handy flowchart form. We call it "Flow on the Floor." Today he's answering: What Should My Super Bowl Ad Be? — Ed.

If you are a major automaker reading this, you better borrow your brother-in-law's Flip camera and get started.