If you live in Southern Idaho's Magic Valley, it's possible you get your news from CBS 11/KMVT. One of the most trusted news sources in Twin Falls, Idaho, the news station is as famous for being tiny as it is for breaking news. The tiny station was the first to air the famous anti-IBM "1984" commercial from Apple. Why? Though the ad was meant for the Super Bowl, the producers realized to win a Clio advertising award the next year they needed to air the commercial in 1983. Thus, they played one advertisement at 1:00 am on the tiny Idaho station. We imagine there was at least one person watching it and they were super impressed with the ad's quality. And then, when they tried to explain it to friends all the friends thought said person was crazy. All for an advertising award. We're guessing the people behind the 10:10 "No Pressure" ad aren't winning a Clio, but C4R4VNz_4_LIFE thinks this could have been a motivation.

I'm an enviro, but I find this ad asinine and offensive. I don't think the movement is the problem-I think that the problem, with respect to this ad, is ad people and creative people who are tone-deaf.

In a world where people are blown up in the most ghastly ways on a daily basis, you'd think this sort of ad just wouldn't be created. (At least not outside of fear-mongering candidates' campaigns for political office-zing!)

How I imagine the conversation behind this (sarcasm) MASTERFUL AD (/sarcasm):

marketing flack 1: "HAY U KNO WHAT WOULD BE HILRIUS?"

mkt'ing fl. 2: "NO WHUT"

mkt'ing fl. 1: "LAT'S MAEK AD WHAR PPLZ WHO NOT PARTICIPATE IN CLIANT CAMPAYN ARE DETONATE BY CREEPY PPL WIF BRETISH ACCENTS. GIBLETS EVERYWHAR AND WHATNOT."

mkt'ing fl. 2: "O HILRIUS!"

mkt'ing fl. 1: "I KNO RITE! CAMPAYNE WILL TÖTZ GET US WEBBY OR SOMETHINK"