In a case of visual merchandising gone slightly weird, this is a display window of the Italian fashion brand Benetton selling kids’ clothes with a toy version of the V16-powered 1936 Auto Union Type C.

It certainly takes a highly nonchalant parent to appreciate this latest mad twist by Benetton I spotted in Vienna last month. For the man who originally sat at the wheel of this thing died while driving it at 268 mph.

Weird clothes, too.