It Seemed Like a Good Idea at the Time
By Bob Lutz
GM Vice Chairman
OK, I have some late-breaking news for you from the world of GM, where things are indeed moving quickly, and what I'm about to say is proof.
And therein lies the news: The G8 will not be a Caprice after all. I'd mentioned it, and said we were studying it, giving it a serious look, because a car like the G8 was just too good to waste.
That's all still true. But I have to say that, with my new "marketing" hat on, upon further review and careful study, we simply cannot make a business case for such a program. Not in today's market, in this economy, and with fuel regulations what they are and will be.
I know that we'll get a lot of complaints from G8 lovers, because I'm one of them. And the product guy in me is complaining as loudly as anyone. But the marketing guy says there's no case. With budgets being what they are for the time being, the resources must be allocated elsewhere.
In no way, and this is very important, in no way does this mean we are backing away from performance, or backing away from rear-wheel drive. Look no further for proof than the Corvette, the Camaro, the CTS or many other present and future Cadillacs. We have a strong lineup of RWD vehicles already and we will continue to have it.
And we have a tremendous RWD team in Australia that gave us the beloved G8, a team that we will tap into at some point again in the future for its expertise and sheet metal. Just not right now.
For those of you keeping score at home, that's New GM 1 and Fun GM 0. [via GM Fastlane Blog]