Women (and European men) riding around in their chauffeured Rolls Royce have had nowhere but the luxuriously piled rear carpet to place their purses — until now. Presenting the Rolls Royce auto-adjusting purse holder.

First shown on the Rolls Royce 200EX concept, this (to us car guys) crazy little contraption pulls out of the rear-center armrest, automatically detects the presence of a lady's purse and then adjusts the leather-lined grips around the purse very slowly and carefully as to not crush the sleeping bag rat Chihuahua sleeping peacefully from the Xanax it found inside.

In all seriousness, to our knowledge, this is the first of its kind and considering that the ten person UK design team had only one woman, a color & trim specialist, we're quite surprised a female-centric feature like this actually made it through the development process. It's quite the forward-thinking step to recognize the growing number of wealthy females in the business world and to apply features that they might find to be useful within the vehicle. Considering that the female "Spirit of Ecstasy" is the undeniable token figure for Rolls Royce, we wonder why something like this took so long to implement.

Will this feature make it to the production 2010 Rolls Royce Ghost? Most likely. Though, we'd rather use it to grip our In & Out Burger 4x4. What would you use it to hold? [via NotCot]