Bugatti took the wraps off the blue-as-bleu-can-be special edition Bugatti Veyron Bleu Centenaire today at the Geneva Motor Show. We showed you the exclusive first and second shots, now we've got these high-resolution press photos.

The Bleu Centenaire is a special model to celebrate 100 years of Bugatti Automobiles S.A.S, the company originally started by Ettore Bugatti in 1909 in Molsheim, France. This model carries the traditional two-tone look of the Veyron, but does so with a combination of 'Sprintblue' Matte and 'Sprintblue' Gloss, creating an entirely unique look. The roof trim, exterior mirrors and the front and side intake grilles have been recreated with polished, anodized aluminum. The Bleu Centenaire also receives exclusive aluminum wheels and red brake calipers.


This highly exclusive Bugatti Veyron Bleu Centenaire will run you roughly 1.7 million U.S. if you want to pick this up for your collection, but if we were betting men (which we are), we'd say that it'll likely land in some Arab Sheik's collection somewhere in the United Arab Emirates never to be seen again.

Bugatti Press Release:

Bugatti Automobiles S.A.S. presents the Bugatti Veyron Bleu Centenaire at the 2009 Geneve Motor Show, a special commission honouring the 100th anniversary of the company, thus initiating a range of worldwide activities celebrating the creation of this mythic brand a hundred years ago. In addition Bugatti Veyron Grand Sport is shown for the first time to a wider public in Europe.

Hundred years of Bugatti

In 1909 Ettore Bugatti started his business in the Alsacian town of Molsheim, France. The name of the company: "Ettore Bugatti Automobiles i.Els.". And although the name has changed into "Bugatti Automobiles S.A.S.", the site and the philosophy of the brand have been preserved. In 2006 the first model under the "new management" was launched, precisely 50 years after the last car of the original company left the gates of the Molsheim factory. The Bugatti Veyron has only been on the market for three years, but has already reached the status of being an undisputed part of automotive history, with 250 cars ordered to date, and nearly 200 cars delivered. This means that there are only 50 Veyrons to be sold until the limit of 300 units will be reached.

The Bugatti Veyron Bleu Centenaire

Building on the marque's core values of « Art - Forme - Technique » , Bugatti Automobiles S.A.S. has created the Bugatti Veyron Bleu Centenaire, a unique model to celebrate the hundred year old history of the company. This special model takes up the traditional Bugatti two-tone-specification, but portrays it in one rather than two colours: in the most known light shaded Bugatti blue. The Centenaire's unique combination of a « sprintblue matt » and « sprintblue gloss » hence offers a new impression of the two-tone-scheme known so far with parts of the engine also covered in this traditional Bugatti Blue.

The roof-trim-stripes and the exterior rearview mirrors are of polished, anodised aluminium. A special wheel design has been added - enhanced by a bright red brake-capillar. The grills at the front and at the side air intakes are in « mirror shine ».

The interior of the Centenaire is fitted in a special «snowbeige» leather with quilting on the seats. The central console is covered in the same leather. New LED lights, Park Distance Control and a rearview camera have become part of the standard equipment for all Bugatti Veyrons from this year onwards. The Bugatti Veyron Bleu Centenaire shares all performance characteristics of other Veyron models performance-, acceleration- and deceleration characteristics which have been highly praised ever since the Bugatti Veyron first appeared on the scene. The car will cost 1,35 Million Euro exclusive taxes and transportation.

[via Bugatti]