It looks like the most powerful Z ever produced is also going to be the most expensive. Prices for the 2009 Nissan 370Z start at $29,930. But that’s before you start checking boxes.
Customers can start placing orders for the new 370Z today, to do so, they’ll need to spend at least $29,930 for the base 6-speed manual transmission. The price then goes up to $31,230 with the 7-speed Autobox or $35,760 if you plunk down for the auto Touring model with leather seats.
There’s two options packages: the $3,000 Sport Package brings 19-inch wheels, sticky tires, front and rear spoilers, bigger brakes, the controversial SynchroRev Match system and the limited slip differential; the $1,850 Navigation Package ads satellite navigation, a 9.3 GB hard drive to store music on and an iPod interface.
Today also marks the start of a new ad slogan for Nissan, “SHIFT_the way you move.” Previous slogans used “SHIFT_” but with different phrases for each product.
Nissan's press release follows:
Nissan Announces Pricing on All-New 2009 370Z Coupe
Revised Marketing Tagline "SHIFT_the way you move" Also Revealed
FRANKLIN, Tenn. (Dec. 30, 2008) – Nissan North America, Inc. (NNA) gets an early start on the new year with the announcement of pricing of the all-new 2009 Nissan 370Z Coupe and a revised marketing tagline. The new Z® goes on sale today at Nissan dealers nationwide with a Manufacturer's Suggested Retail Price (MSRP)* starting at $29,930 for the 2009 Nissan 370Z Coupe equipped with a 6-speed manual transmission and $31,230 with the new 7-speed automatic transmission. The new Z® is also offered in a 370Z Coupe Touring model, which is priced at $34,460 with the 6-speed manual and $35,760 with the 7-speed automatic transmission.
Two option packages are offered: the Sport Package, priced at just $3,000, with 19-inch RAYS forged wheels and Bridgestone Potenza tires, aerodynamic front and rear spoiler, larger Nissan Sport Brakes, SynchroRev Match (6-speed manual transmission only) and Viscous Limited Slip Differential; and the Navigation Package, priced at $1,850, with Hard Drive-based Nissan Navigation System, 9.3GB Music Box Hard Drive and Interface System for iPod®.
As the most powerful Z® ever produced, the new 370Z hits dead center in the sports car "sweet spot" of performance, design and value – with less weight, more power and enhanced handling, quality and style. With a standard 332-horsepower 3.7-liter V6, choice of two advanced transmissions and a full array of driver-oriented interior features, the new 370Z is designed to be one of the top performance values in the world.
Also today Nissan announced the rollout of a revised marketing tagline: SHIFT_the way you move. Previously, SHIFT_ was used with multiple complement words, which varied by product or media application. The move to one set phrase "the way you move" reflects alignment of the direction Nissan is taking to meet changing consumer needs and wants.
"SHIFT_ has always been the core of Nissan's DNA. It is rethinking the ordinary, changing your point of view, and being original, forward thinking and challenging," said Christian Meunier, vice president, Nissan Marketing, NNA. "Our commitment to the philosophy of SHIFT_ has become even more critical as we look to the future and the pressures of economic and environmental change that are affecting consumer behavior in how they interact with and impact the world."
All Nissan national marketing materials will include the new SHIFT_the way you move tagline beginning in January.