Audi President Thinks Chevy Volt Buyers Are "Idiots"

Illustration for article titled Audi President Thinks Chevy Volt Buyers Are Idiots

"Nobody will pay a $15,000 premium for a car competing with a Corolla," said Audi of America President Johan de Nysschen. "There are not enough idiots who will buy it." Really? Put your money where your mouth is, Johan.


De Nysschen was speaking to MSN Autos about his frustration things were swinging in the favor of gasoline/electric hybrids over clean diesel technology. He believes consumers have been "hoodwinked" into thinking hybrids are the only answer to eco-friendly cars.

He described the Chevy Volt as "A car for idiots," before adding sarcastically, "They're for the intellectual elite who want to show what enlightened souls they are."


De Nysscen argues that clean diesel could have an immediate impact on national carbon emissions and the overall amount of fuel used, where, in contrast, Hybrids and electrics won't have a demonstrable impact on either for many years to come.

So, Mr. de Nysschen, why can't American consumers buy an A4 with a turbo-diesel and a manual transmission? [via MSN]

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The problem with diesels in America is that unlike Europe where price is always lower because of less tax Diesel fuel is often more expensive than gasoline and as prices rise sometimes significantly so. I remember diesel getting as high as $5.25 a gallon last summer, almost a dollar a gallon more than gasoline. Sure at the moment it's about the same price but the minute the economy picks or oil prices skyrocket up the price of diesel could go way up again and I think buyers don't want to risk that.