We find it absolutely fitting Lamborghini has opened up a new Las Vegas showroom complete with its first Lamborghini fashion boutique right inside. Why? We've been thinking about it, hard, and there may be no car brand and city more made for each other than Lamborghini and Las Vegas. Gaudy, brash, over the top, extravagant; which are we describing? And what fashion boutique opening would be complete without scantily clad models mixing it up with the crowd? It's like playing "Lamborghini Where's Waldo?" — can you spot the Murcielago?
LAMBORGHINI DEBUTS NEW SHOWROOM ON THE LAS VEGAS STRIP WITH THE WORLD'S FIRST LAMBORGHINI FASHION BOUTIQUE ~ Italian Models Take to the Catwalk for Private Lamborghini ArtiMarca Fashion Show ~ LAS VEGAS (August 11, 2008) - Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A., welcomed VIPs, celebrities and Lamborghini executives to the grand opening celebration of Lamborghini's newest showroom and the world's first Collezione Automobili Lamborghini fashion boutique on Saturday, August 9. To appeal to all visitors' senses, Lamborghini Las Vegas also partnered with Dal Toro, a new world-class Italian restaurant adjacent to the dealership to provide an all-Italian experience. The Collezione Automobili Lamborghini fashion line is comprised of men's, women's and junior's collections for all four seasons. These collections include swimsuits, fur- trimmed jackets, and crest-embroidered polos, as well as accessories including hats, shoes, briefcases, iPod cases and more. The collection is tailored not only to Lamborghini buyers, but to the luxury consumer who values quality, style and elegance. "The opening of the first Collezione Automobili Lamborghini boutique brings a new level of luxury to Las Vegas that epitomizes the Lamborghini lifestyle," states Winkelmann. "Lamborghini super sports cars and fine Italian fashion go hand-in-hand. We are pleased to offer this unique experience at Lamborghini's newest showroom." The two-story, 20,000 square-foot showroom at the Palazzo is one of 34 Lamborghini dealerships in North America. Its premier location in Las Vegas is sure to at tract affluent and aspirational visitors seeking one of the world's most sought after cars, immersing themselves in the Collezione Automobili Lamborghini or simply enjoying a taste of the Lamborghini experience. At the grand opening celebration, VIP guests were surrounded by the luxurious style of Lamborghini amidst the glamour of the Las Vegas strip. A Collezione Automobili Lamborghini fashion show kicked off the event, with stylish pieces from the 2008 clothing and accessories collection taking centre stage. Since the beginning of 2005, Automobili Lamborghini has strategically increased its global reach from 65 to 116 dealers worldwide; 34 of these dealers are located in North America, including three Canadian dealers. Last year was a record year for the brand with 2,406 cars delivered worldwide.