36 Out Of 50 Professional Chauffeurs Rate This Better Than A $34,000 Limousine

Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.

We test our car against an even more expensive car with the toughest jury we can find, only to get a 73% success rate. And that’s not all. When it comes to men who earn their living in a luxury car, we use blindfolds to assure their objectivity. Hit our 1971 model with curves, bumps, hills and stop-and-go traffic, and you’ll see how good it works in Bel Air, California. Seats and color shown here are optional.


Call your Lincoln-Mercury dealer, and discuss how better ideas make better cars.

Photo: Ford via Time Magazine September 27 1971 via Sensei Alan

Contact the author at mate@jalopnik.com.

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