Ssangyong is making a serious attempt to capture the Asian luxury market with its Ssangyong Chairman W, a V8-powered, RWD sedan with all the trimmings. We just came across a batch of new exterior and interior shots and, while the exterior doesn't surprise, the interior features seem quite advanced for the market. First of all, you've got the MyGigesque rear screen that pops out of the front center console, which appears to be able to control both front and rear entertainment systems. Taking this even further, whereas MyGig only functions with a remote for passengers, the rear console features an integrated command knob. Take that Hyundai Genesis.(UPDATE: The previous Chairman was based on the W124 E-Class platform and an interior picture from the E-Class made it into the interior gallery, causing some confusion. The pic has been removed. Thanks to all of those that pointed it out).

In addition to the new interior pictures, we have some sort of crash test that shows the new Chairman gets a "5 Star," which we assume means the same thing in all languages but probably not in all ratings. This also appears to be the first set of white Chairman photos, a fact that is kind of surprising when you realize white has always been a popular color choice for American chairmen. No final details on price, though it looks like this super luxury ride will be somewhere in the $100K range when it officially debuts. (h/t M0l0TOV) [Bobaedream]