The boys and girls at Kia just dropped a teaser shot of one of three "SOUL" concept cars they'll be revealing at the Geneva Motor Show next month. Hyundai's not-so-luxe brand claims the trio of customizable city cars will "reveal a whole direction for the Korean brand." The three concepts are supposedly closely related to an upcoming production model that Kia claims doesn't fit into "the usual motor industry brackets." The best part? One of the three concepts, the "SOUL Burner," shown above — is the "bad boy" of the three. Oooh Kia, you're so naughty. Wait, wasn't "Soul Burner" like a coin-op video game from like ten years ago? Full press release below the jump.

Three SOUL concepts to reveal 'fun' side of Kia

Defying traditional automotive classification, three new SOUL concept cars to be unveiled by Kia at the Geneva Show on 4 March, will reveal a whole new individual and fun direction for the Korean brand.

The trio of concepts are closely related to an upcoming production model that doesn't fit into the usual motor industry brackets and will encourage a whole new breed of Kia customers to build an emotional bond with their new car and with the brand.

The SOUL concepts will introduce 'a world of possibilities' for customising and personalisation to future Kia customers that will be delivered by the new model with its special appeal to the young-at-heart - whatever their age!

The SOUL Burner (shown here) is the 'bad boy' of the concept trio complete with satin black finish and gloss dragon tattoos...

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