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You Sort of Called It: Report Says Ford Five Hundred to Be Renamed Taurus

Illustration for article titled You Sort of Called It: Report Says Ford Five Hundred to Be Renamed Taurus

And just like that, there it is. Automotive News is reporting today Ford indeed will change the name of the Five Hundred to Taurus. Executives will announce the change at the Chicago auto show press days tomorrow, according to a source. The Jalops called it by a slim majority of those who voted on our Question of the Day, yesterday: 59.0% indicated Ford should slap the Taurus badge on the Five Hundred. The company apparently felt decades of brand development outweighs any baggage the Taurus name may carry. And hey, maybe a twin-turbo SHO is in the cards? [Thanks to Frank for the tip.]

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Related:
Question of the Day: Should Ford Rename the 500 as a Taurus? [internal]

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DISCUSSION

MarionCobretti
MarionCobretti

"What a disgrace to slipping AXOD transmissions everywhere...."

All is not lost. Do we really know how reliable the 500/Taurus's CVT will be after 100,000 miles? The AX's heritage of expensive transmission failure may still be honored.