We all know the whole "Pimp My..." schtick jumped the shark on Day One, but we also know that car dealers don't let that sorta thing bother them when it comes to making their TV spots. Take, for example, this fine series of ads from Miller Dodge in Pennsylvania. Come on down, folks, there's more...
It's the old-fashioned huckster-in-bad-suit ad taken to a new, updated level. This is the kind of thing that makes me proud to be an American! Do you think any other nation on the face of the earth could even approach this level of unironic cheeze? Hell no! We need to elevate the creators of low-budget car-dealership ads to the level of respected artists!
Miller Dodge [millerdodge.com]
Go See Cal, Go See Cal, Go See Cal!; Darling Harlan Wants To Put You In This Citation Today!; Sweet Home Chicago Oldsmobile: The Dealmaker!; Any Car You Can Stuff Bombs Into: Crazie Bob's Iraqi Car Lot [internal]