We've already discussed Chevy's recent under-the-table missive to dealers about going after what they perceive to be untruths in ToMoCo's recent series of ads on the all-new Toyota Tundra. Now the General's taken that cannon out from under the table, aimed it, and shot a commercial straight across the bow of the boat-like Tundra truck. The ad's called "Silverado" and it simultaneously shows off the "exclusive automatic rear locker" on the GM truck while tweaking the Tundra commercials showing "demonstrations" of the new super-big pickup's capabilities. We are quite amused. Now we can only hope Toyota responds with a broadside of their own. Perhaps the super-awesome number one best automaker from the land of the rising sun can respond by telling the Silverado's mother she wears a construction helmet.


Rumor Mill: Did GM Call Out Toyota's Stretched Truth in Tundra Ads?; Question Of The Day: Is Toyota Marketing The Tundra To Racers Or Roofers?; Detroit Auto Show: Japan to America; All Your Big Profits Are Belong to Us; Toyota Tundra is Nigh; Spy Photos: Toyota Tundra Crew Max to Debut in Detroit [internal]