The John Lennon/Marilyn Monroe Citroen DS3 Ads: Retro Is So Old Hat

Illustration for article titled The John Lennon/Marilyn Monroe Citroen DS3 Ads: Retro Is So Old Hat

Cool guy, sexy woman, two ads, one theme: quit mining the past and do something original. It's about time somebody pointed this out.

The footage probably wasn't cheap, but it gets the point across. Amen, Monsieur Citroen-Grenouille Publicité. Amen.

[YouTube via Rolling Stone]

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What are you talking about, Sam? ALL advertising is based on the principle of taking old ideas and expressing them in new ways. IMO, this new campaign is both very clever and very original, despite the retro footage.