The concept of reviving formerly glorious brands could be hitting the French side of the pond. Automotive News, relating a report from the French magazine Challenges, says PSA/Peugeot-Citroen may revive the Panhard brand for future premium vehicles. The company offered a terse "no comment" on the report, though a spokesman says the company is considering the premium cars segment as if it were a hunk of wine-brushed Pie d'Angloys spread on a perfect baguette. The Panhard name was once the height of automotive luxury in France, until Citro√ęn absorbed it in 1965, and put the badge in mothballs. The name is still used for a line of military vehicles (Panhard AML). Is the lure of high profit margins great enough to cause another revival? It just may be time for that cheese course.

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Dy-na-MITE! Er, Dyna Z! Part of the Panhard Dynasty! [internal]