This image was lost some time after publication, but you can still view it here.

Why yes, that little baby is what every young boy and girl in Japan obsessed with Transformers could ever want — their very own Transformers-branded lighter (available in Bumblebee, Optimus Prime and Autobot crest editions)! What makes this little baby all the better is that you can find it at Toys R' Us in Japan. Yay, that makes this almost as much fun as the "Spaceballs: The Flame Thrower" Kay-Bee Toys tried to sell us when we were kids — and yes, we loved it. One thing's for sure, this'll mean there's a greater likelihood the little kiddies'll set the rest of their Transformers toys on fire, greatly enhancing the likelihood of high monetary value of any of the merchandise we happen to purchase.

ZIPPO < > [Toys R' Us Japan via TFW2005]

Related:
Transformers On MySpace: One Of Us Just Had A Slight Robogasm In His Pants; GM An Official Transformers Movie Partner, Rick Wagoner To Play Megatron?; Transformers Toys For Tots: Bumblebee And Optimus Prime Show Their Stuff At ToyFair; Transformers Toys For Tots: Barricade, Brawl, Jazz And...Wreckage? [internal]