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The Tundra's just not having a very good day today. First we heard ToMoCo's offering $2000 to dealerships to give up their current parts-haulers, and now this news. According to the folks obsessed with personal mass-market passenger vehicles that haul, carry and tow, NHTSA just awarded ratings for driver and passenger safety to ToMoCo's Tundra. The pickup, the super number one awesome best automaker from the land of the rising sun's first entry into the full-size hauler market, received four stars out of the star-too-far five stars needed for "perfection" — aka, a score matching the 2007 Chevy Silverado, the new Ford F-150 and the Dodge Ram 1500. We'll let the boys at explain why that's important, and provide you with a video of the crash test just below the jump.

Toyota has vociferously stated the new Tundra is ready to go head to head with the half-ton pickups offered by the Detroit Three, including expectations for receiving five star safety ratings (page 4, first paragraph).

The NHTSA crash test results are likely to put Toyota's truck team into a deep defensive posture as the Tundra tries to prove itself an equal to the incumbents, and Ford, General Motors, and Chrysler pounce on any perceived weakness in the new truck's armor.

2007 Tundra Falls Short in NHTSA Frontal Crash Test Rating [, Autoblog]


Here's $2000 For A Parts-Runner Tundra, Toyota Tells Dealers; Oh What A Bad Feeling: Toyota To Recall 533,000 Sequoias and Tundras [internal]