While other brand's displays have come and gone (remember BMW's roundel tilt-a-whirl or Toyota's 1.5:1 scale of the Matsumoto Castle?), the Jeep waterfall display has been a cornerstone of the Chrysler brand's auto-show presence since 2000. According to the waterfall's builder, the system works like an ink-jet printer, with 3,000 valves organizing the droplets via computer program into visible logos and other messages, which appear as the droplets descend 24-feet into a trough. We're still waiting for Jeep to take the display to the next level, substituting flaming kerosene for water. Talk about attention-getting.

[via Winding Road]

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