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As AdAge reports, automotive buff books are creating online multimedia presentations showing off new vehicles, sponsored by the carmakers featured therein. Car and Driver, for example, offers such a feature combining straight brochure text with reviewers' quotes, cribbed both from C&D and Hachette sister mag Road & Track. In C&D's case, automakers pay around $250,000 in production and other costs to create these "Video Test Drives," which include ride-along footage and other content. Though they're not reviews, per se, the features do benefit from being associated with the magazine's enthusiast brands. What do you think, is this innocuous ad inventory with service-journalism benefits or a breach of trust? Take our poll, and discuss in the comments. [Hat tip to Henri!]

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How Auto Mags Are Turning Reviews Into Digital Ad Revenue [AdAge]

Ad Watch: Ford Will Challenge Your Mid-Size To A Duel And Pay Car & Driver To Make It Happen [internal]