The Gawker Media overlords, who ride the switch far, far above the Jalopnik retractable hardtop, have sent another content machine into the wild blue. Its name is Idolator and it's been charged with taking the piss out of buzz manufacturing within the music industry. It's even got a manifesto, which lays out its whys and wherefores. Do take a peek. Tell 'em Rick Wagoner sent you, which may totally confuse the crap out of them, but they'll probably expect the hazing.