Before SUVs took over everything, people just did SUV-ad shit with their cars. This ad for a Mercury Montego, a heavy RWD car on street tires and without great traction, was being advertised driving into a damn lake or bay or whatever here, and everyone was just fine. JUST FINE.


Senior Editor, Jalopnik • Running: 1973 VW Beetle, 2006 Scion xB, 1990 Nissan Pao, 1991 Yugo GV Plus, 2020 Changli EV • Not-so-running: 1977 Dodge Tioga RV (also, buy my book!:

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Half-track El Camino

People really do overestimate how much capability is required to do the stuff that they think they need an SUV for. Truth is, the majority of cars are grossly overspecified for most use cases. See also people who think it’s impossible to merge onto a highway with less than 250 hp.