There’s something especially wonderful about the “Handling by Lotus” badge on a little pickup truck. Especially one called a “Jumbuck.” But Proton has the right idea here—just because you may be delivering boxes filled with remaindered orthopedic stockings, does that mean you somehow don’t deserve Lotus-tuned handling? Of course not!
Senior Editor, Jalopnik • Running: 1973 VW Beetle, 2006 Scion xB, 1990 Nissan Pao, 1991 Yugo GV Plus, 2020 Changli EV • Not-so-running: 1977 Dodge Tioga RV (also, buy my book!: https://rb.gy/udnqhh)
I remember the “Handling by Lotus” on some old Isuzu car models. Yep, that’ll sell em’.