Hyundai Replaces Silver, White And Gray Paint With Silver, White And Gray Paint On The 2020 Tuscon

The 2020 Hyundai Tuscon.
The 2020 Hyundai Tuscon.
Image: Hyundai

Hyundai Motor America would like everyone to know, via a press release this week, that like an artist changing out their paints for a new, ambitious project, the Hyundai Tuscon will feature a “refreshed color palette” for the 2020 model year. That color palette will replace white, silver and gray with different shades of white, silver and gray.

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Truly, Hyundai is an artist ahead of its time

The paints are among the few changes announced for the new Tuscon, with the other being including a leather-wrapped steering wheel and shift knob one trim lower than last year. They’ll now be on the Sport trim and up, when they were previously only offered on the Limited and up—one step above the Sport. (For 2019, the Sport starts at $27,850, and the Limited starts at $29,050.)

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But those paint colors got a nice, bold box at the top of the press release, really leading us all into the future—a brighter future—with confidence:

Illustration for article titled Hyundai Replaces Silver, White And Gray Paint With Silver, White And Gray Paint On The 2020 Tuscon
Image: Hyundai

Sure, Hyundai, we get that some shades of the boring colors Americans love to buy are better looking than others—pearl white, for example, is prettier than white-out-on-an-important-document white. We also get that swapping those colors is a common practice by automakers. But replacing silver with silver, gray with gray, white with white, and another white with another white maybe isn’t the most exciting thing to write to the public about.

Rose gold, on the other hand, would be. Just think about it, alright?

Staff writer, Jalopnik

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DISCUSSION

I saw a top-of-the-line Tucson the other day and was blown away by the fact that it had BBS wheels (mind you, the ugliest BBS’s I’ve seen in a long time). I figured it was just a proactive owner, but sure enough the new Night Edition comes with them from factory. Weird. I was recently wondering what BBS has been up to nowadays, though.

That aside, the Tucson strikes me as a solid choice for people shopping mainly on value; it’s weird though—lately I’ve seen a lot of Korean cars driving around in the posher parts of town in that it’s almost like a humble-brag (I’m guessing?) to buy the flashiest Santa Fe or Telluride versus a base Lexus RX. Not that they’re bad cars by any means, but it’s like an inverse badge-snobbery which seems odd but amusing.