BMW's Mini and their Mini Financial Services arm aren't content to hook you on a tiny car, they're also hoping to get you hooked on a tiny piece of plastic for you to make every purchase. They've launched their "Mini Card" — a VISA credit card you can customize with a picture of your own Mini — or favorite Mini. In addition to the custom picture, you also get what MFS is calling "Mini Motoring Rewards" that you can redeem for "Mini Moolah" — to go towards your next Mini purchase. Well, we're assuming that'd be a lot of cash to spend to get any real reward for your next car buy — but at least it could be helpful in case your car ever gets lost amidst the SUV's at a valet check — just show the kid at the key stand your VISA.
MINI PLATINUM VISA CARD [4myminicard.com]
Spy Photos: 2007 Mini Cooper [internal]