Toyota is finally giving up on Scion, announcing that every model will remain, only just given an ordinary Toyota badge where the old ‘S’ used to be. But which Scion models will suffer for losing this youth-brand identity?
None.
None of them.
They all would have been better as Toyotas.
RIP Scion.
Advertisement
Photo Credit: Toyota UK
Contact the author at raphael@jalopnik.com.
DISCUSSION
I think scion is a great brand. Just like Cingular. Both RIP to be absorbed into its parent companies. Remember Cingular?