Celebrity ownership can influence a car’s value, especially when the celebrity is a venerable legend, like say, John Voight. Today’s Nice Price or Crack Pipe BMW is claimed to have been owned by Steve Jobs’ family, but will that heritage make its price the apple of your eye?

Well it would seem that the diesel/manual/wagon’s 15 minutes of fame has finally passed. Yes, if yesterday’s 1986 Mercedes Benz 250D personal import had been brown things would have been different, but as it were the mileage maker received nothing but harsh criticism for its price and came away with a 64% Crack Pipe loss. Pour a 40 on the curb in its memory.

Speaking of different - we were speaking of different, weren’t we - do you remember back when Apple used to implore consumers to “Think Different” and consider their underdog products over more popular fare?

Yeah, that was before the company became the world’s most highly valued consumer product makers, and the god of all things “i.” That was also back when Steve Jobs was around effecting what was both Apple’s remarkable rebirth and the greatest corporate prodigal son rewind in all of history.


If you’ve read Walter Jacobson’s biography of the mercurial tech titan then you’ll know that Jobs truly was an odd duck. Early in his career he eschewed standard social mores like personal hygiene, and for most of his life maintained a reputation for being both exacting and… well, an unrepentant asshole.

Jobs also had a rep for an appreciation of German engineering and over the years owned a number of Porsches, Mercedes’, and in the case of our car today, a 1995 BMW 325i convertible.


Actually the ‘certified documents’ that the seller uses to confirm former ownership list Jobs’ wife - Laurene Powell Jobs as the title holder, but I guess that’s close enough. The car is claimed to have been owned by Mrs. Jobs through 1996 which would have been about three years before Steve would make his triumphant return to Apple as the interim “iCEO.” In ’95/’96 he was still peddling his NeXTSTEP computer operating system to anyone who he could catch in his famous reality distortion field.

Just like Apple, this ’96 325i has seen some changes since Jobs was driving it. The ad says it has a new stereo with Bavsound speakers. To be perfectly honest with you, I’ve never heard of Bavsound and it sounds to me like something Wayne and Garth made up.


Regardless, the car also comes with fresh struts, shocks, and tires, and is described in the ad as being “very operational.” Huh? All your bases are belong to us, I guess.

Aesthetically, the car looks like an old Bimmer. There are some dings on both flanks, paint chips on the bumpers, and a fading on the massive coke bottle rockers beneath the doors. So it goes.

The top and interior look good for 138,000 miles, and you get a nice set of sport seats which is always a bonus. You’ll need to decide if the car’s lineage also represents a bonus, to the tune of a $15,000 valuation.


That’s about five-times what these go for in this kind of shape normally, but then this isn’t a normal 325i. It was possibly the place where Steve Jobs plotted the greatest comeback in history. Alternatively, it’s just what his wife used to take the kids to school before heading over to her pilates session. Either way, that’s what’s driving the price.

Do you think that price should have someone else driving this Jobsian BMW anytime soon? Or, is this car’s heritage simply too tenuous and lame to warrant paying the “Apple Tax?”

You decide!


San Francisco Bay Craigslist, or go here if the ad disappears.

H/T to 6MT4RV for the hookup!

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