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Oh that's where GM and Ford's profit went — they were looking for that. Honda more than doubled its net profit from a year ago offsetting a decline of sales in their home country of Japan. On top of the record-breaking quarterly profits — which were more than good — quarterly sales jumped 20.6%. Whoa! So even though Honda didn't have a motor in the back of it's home-country sales, they increased sales elsewhere to compensate? Hmm...sounds like an interesting plan. I wonder if other companies could be tryin' this out? Or maybe it's the new ads?

Honda doubles quarterly profit to a record $1.9 billion [Detroit News]

Ad Watch: Go Mental With The Honda Element & Friends [internal]