In actuality, the "essence of NASCAR" is a heady confluence of tar, burning rubber, stale beer in a Number 8 beer cozy, crushed Beer Nuts, various internal combustions, and hangover sweat on Wal-Mart vinyl chairs. But the pit crew at Elizabeth Arden has worked up a far different manner of fragrance, which it's marketing as "the exhilarating thrill of [The Daytona 500] racing spectacle" in a bottle. Whether it will replace "eau de bourbon" in that regard remains to be seen.
"DAYTONA 500" MEN'S COLOGNE RACING TO STORES IN 2006 [Brand Sense Partners]
Mmm...Nascar Tastes Like Pork! [internal]