On October 11th, 2004, Jalopnik sprang forth into the automotive world with rampant sarcasm and occasional automotive news. Over the last 10 years, we've witnessed a number of automakers go through brand-defining changes. What brand has changed the most, for better or for worse?

My vote has to go to Hyundai. In 2004, Hyundai's idea of a luxury competitor was the atrocious XG350, a car that took styling elements from everyone else and looked like an anonymous piece of junk.


Today, Hyundai builds the ultra luxury Equus and the second generation Genesis, which is a fantastic looking car and is also supposed to be rather good to drive.

But what do you think? What car company has changed the most in the last 10 years since Jalopnik has been on this Earth?