We've been heavy on Dodge Hellcat news lately, primarily because the 707 horsepower Challenger and Charger are completely ridiculous. And we like ridiculous around here. But at the car's debut, Dodge CEO Tim Kuniskis said something that really stuck with me.
"This is a car most brands would never bring to market. This is a car that you absolutely cannot build a business case for. But sometimes, you need to stop listening to the focus groups. Sometimes you need to build a car that defines itself."
I like that. In this world where car companies are increasingly owned by big conglomerates, and where models tend to be the same in every market to reduce costs, we're losing out on ridiculousness.
So that's our question of the day: What was the greatest car that made no sense at all?
I'll nominate the Mazda Eunos Cosmo, their halo luxury coupe from the early 1990s. It was a huge beast powered by a twin-turbo, three-rotor engine that packed all sorts of high-tech goodies like GPS navigation. Yeah, back in 1990.
What was the business case behind that car? Who was supposed to buy it? Why didn't that engine end up in other cars? Nothing about the Eunos Cosmo makes sense, and that's why it's so great.
Your turn: What's the greatest ridiculous car?