Taking quotes out of context and using them in a sensationalistic headline (see above) isn't the only way to get a message across, but it seems to be working better than TV ads. TiVo, says Cadillac's marketing director, Liz Vanzura, is "killing" them deader than the post-midnight test patterns of the 1960s. That's why Cadillac spent so many millions on its Super Bowl sponsorship — because it's event that masses of people will watch live. It's also why the company is taking a closer look at the Internet, and even considering podcasts, to convey Cadillac's brand message. Yep, the Internet. Maybe you've heard of it.
Cadillac Invents Ads for Internet, Considers Podcasts [Ward's Auto]
Super Bowl Sponsorships, Ford Versus GM [internal]