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Man, even in the mainstream media it's hard for Mercury Lincoln to catch a break these days. And well, rightfully so. As much as the Fusion is shaping up to be the right car at the right price-point for Ford, the Zephyr maxing out at 12 grand more than the to-the-hilt version of the Fusion upon which it's based seems to be a case of too little, far-too-late. Of course, Newsday's Tom Incantalupo is prohibited by the ad guys from thoroughly savaging the poor Zeph, but there's a palpable sense of "Just what is Ford trying to pull here?" that rears its head throughout the piece.

For the new Zephyr, attracting younger buyers won t be a breeze [Newsday]

Lincoln Announces 2006 Zephyr Pricing [Internal]