First it was Beverly Hills' Mosaic Hotel offering a Mini Cooper test drive (for a fee); now its the Crowne Plaza Parramatta in Sydney, providing an Audi TT or (Audi A-series) with the room rate (average price $262 American per night). As Hotel Chatter reports, test drives are consumers' favorite try-out activity, which means carmakers may be missing an opportunity to self-promote among the traveling classes. Why stop with specialty cars? How about an SUV in Orlando or an Impala at the Motel 6? Oh wait, car companies own car-rental agencies, on whom they pawn off their overstock. Never mind.
Sydney Hotel Offering Audi TT Test Drives [Hotel Chatter]
LA Hotel Offers Mini Cooper Deal [internal]