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According to Edmunds Inside Line, Nissan's Infiniti is gunning for the top of the luxury sedan market. The division is looking at introducing a new model above its current Q45 flagship, according to an Infiniti vice president. Its poorly selling Q45, it seems, is somewhat outclassed by the company's new M35 and M45 (pictured) models. A new, higher-end flagship, the company figures, would attract a higher-income clientele. It would also raise average transaction prices, which to a luxury carmaker means a stamp of validation by the country-club set, and could help stem the brand's cataclysmic depreciation rates.


Infiniti Considers Model Above the Q45 [Edmunds]

Related:
Nissan Sues Audi for Rights to the Letter Q; New Infiniti Crossover in the Offing for 2008 [internal]