The best thing you can say about the current employee discount craze — spawned by GM's marketing sages — is that it brings people to the dealerships' door, increases short-term market share, and helps unload slow-moving models from the full-to-bursting inventorium. On the fat-kid end of the see-saw are, however, the worst things you can say, which include such spectres as cascading margins (now measured in nanodollars), reducing profits, and pulling sales forward just before a promised onslaught of hot product can even begin. And yet, according to Robert Farago, we haven't even seen the tipping point yet.
GM Death Watch XXII: If the Mask Fits... [The Truth About Cars]
The Truth About the GM Death Watch: Lutz's Verse, Same as the First [The Truth About Cars]