Of everybody selling pickup trucks in the US, Ford owns promotional videos. Will you remember how many tons of wood they've recycled at Dearborn at the end of this clip? No, but you'll feel all warm and fuzzy inside and just might be ready to throw down for a 2015 F-150.
They've done a great job depicting the company as a benevolent entity, and employees as genuinely passionate. Now let's try and find out how well that resonates with reality. Anyone here worked at Dearborn, or met a truck plant employee that could take us behind the curtain?
Bloomberg anchor Matt Miller seemed to have a pretty good time when he picked up his Ford Raptor straight from Alan Mulally, did you have that much fun buying yours?