A couple of mysterious pills and The Matrix on Blu-ray come from Kia in the mail and that's a signal for something, right? I mean, watching the Kia K900 Super Bowl ad would also work, but it will also consume 90 seconds of your life.
If only Mazarin wrote the instructions:
"You take the blue pill - The story ends. You wake up in your GM and believe... whatever you want to believe. You take the red pill - You stay in this Kia dealership and I show you how deep the product line goes."
That explains everything, thanks. Now, who do I see about some hamsters driving a hatchback?