Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.

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Are you somebody with lots of money? Really? Like, Koenigsegg money? If not, that’s fine. We just need you to love great cars. Ramjet-aircraft design, power steering, 45rpm record charger. You name it, we got it for 1960. There’s a reason why this car is big. This much luxury demands space.

For a very pleasant conversation, visit your nearest De Soto dealer.

Photo credit: Alden Jewell


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