Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.
Are you fed up with the ordinary common or garden saloons crowding Britain’s roads? The great news is that for practically the same price, you can also buy a family car that’s every inch a Lancia. You know what that means, don’t you? Something pretty with a twin-overhead cam engine, a five speed all syncromesh gearbox and extreme comfort thanks to its upholstery feeling as soft as wool. For safety, you get front-wheel drive and four disc brakes, and while Italian steel is no Swedish, our anti-corrosion treatment will guarantee a long life. Maybe.
Call your Lancia dealer and ask him about our special schemes.