Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.

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Are you looking for one of America’s best-selling compact two-doors from America’s third largest carmaker? This one is a keeper, mostly because its trunk is really a whopper. Our car also comes equipped with vinyl seats, thick carpeting and special sound isolation. The trim is special too, while whitewall wheels are standard. It’s 1974, and you deserve those luxury touches to go with your free vinyl roof. Spark plugs will now last for up to 18,000 miles with our advanced electric ignition system, a gallon of gas will keep you rolling further than in a Nova, Maverick, Comet or Apollo. At least according to Popular Science.

Just go to your local Chrysler-Plymouth dealer, and ask him about why gold is the best.

Photo Credit: Plymouth via Time February 18 1974 via SenseiAlan