porsche-bmw

Al Navarro

Maymar

Eric Lai

I bet you'd have a swirly H logo on your daily driver instead.

Garebear

Movado

doctorv8

Ash, your generalization that this car is in such a different "class" than the cars it is trying to undercut is exactly the type of PR 180 that Hyundai is attemping to execute. Just what is "class" these days anyway? Is the Lexus RX350 in a different class than the Hyundai Veracruz (which Motor Trend claimed is better) just because of the Lexus tagging?

CharlesC

Spoondizzle

Al Navarro

Product aside, I don't think these spots are the crazy Superbowl extravaganzas people expect these days, but they are nice spots that communicate the product's niche appeal well.

Al Navarro

Spoondizzle

And I encourage you to go sit in one. Hell, go sit in an Azera. You will never doubt Hyundai's initial quality again.

Can't speak to long-term quality...

Garebear

Right on. That sounds a lot like Cadillac's "flypaper" ad for the CTS.

I don't think calling BMW buyers sheep would convince current BMW owners to switch, but it might convince the BMW intenders to "think about it."

Anyway, discreet's ad sounds better than the one Hyundai paid for.

JONNRG

Bentos, Der Frischmacher!

Evil-Jeremy

TheTooth

crevans

crevans

Only issue I ever had was the parking brake cable snapped on me, but it was replaced under warranty. Oh, and the resale value sucked when it was time for a new car.

I would definitely consider buying another hyundai.

uncle_fluffy

sos10

snep

snep

At the very least a mention of it's RWD-ness.

Jon

When you have a car named after the beginning of everything, I'd expect a little more pizazz and creativity than a lazy reverbed piano and the same old smart-ass voice from the other Hyundai ads who isn't Fraiser anymore for some reason.

It may not remind you of the old Excel, but this commerical won't make anyone remember the Genesis either.

bmoredlj

goatrope

diskreet, THAT should be the commercial.

"Pass-the-buck, clock watcher, cubicle, Genesis. Think about it."

hotshot2002

Movado

@Al Navarro: I once bought a 4 door 1996 Excel for $200. It was terra-cotta primer brown with 13'' 5-star rims and had a straight pipe. The transmission would slip in 4th, so I just turned off overdrive and ran it in 3rd. Lets just say it was a throw-away car. Imagine that car running down the highway at 80mph in 3rd. Sounded like a bee from hell charging down the road. Until one of the rocker arm shaft bolts stripped itself from the head. Then I just re-tapped the hole and bolted it back down.

That only lasted a week until the whole engine went out.
Then I sold it for $100.

It looks like Hyundai is doing a better job with their cars now. That Accent was a great little rally car in early 2000.

Dr.Danger's got it all

Unregular

But Jaguar started out making motorcycle sidecars, Lamborghini made only tractors until 1963, AC made invalid carriages, and Facel Vega parts for cookers.

I'm sure there are plenty of people in the market for something quiet, quick and comfortable with room in the back for the relatives. Lincoln and Cadillac customers may be tempted by long warranties, and if there's a deep recession in the next couple of years, quite a few BMW/Lexus/Mercedes owners may choose to keep the space and comfort and save the cash.

al_beaton

Rabbi Dave

Rabbi Dave

Is my car shopping method really that odd? I've taken that approach with most of the cars we've had over the years...homes and hi-fi too.

We generally have one "practical/family hauler" type vehicle in the garage...previously an A4 Avant, currently a Honda Pilot that we love. So for the second (third if you count the Caterham) car, we are open to many options. Last time around, I had an Element, TT, and STi on the short list.

The A3 is an odd ball...spec it out nicely and it's over $40k.

Al Navarro

diskreet

They're missing something. If they want Baby Boomers to remember the name Genesis, Phil Collins' voice should be heard.

FLB

In other words, I'm not sure most people say "I've got $35k to spend and will consider anything"...more like "I need a large, luxurious sedan and would like the most for my money". I could be way off, but I was just taken by your cross-comparison with something so different as an A3.
But on the other hand, maybe that won't be the case. Perhaps the low price WILL incentivize people to shop outside their ideal class.

Ash78

Number_Six

I remember the early Accents and Excels. So do a lot of people. What's nice about this spot (from Goodby Silverstein and Partners, I think) is that you don't associate this car with those cars. At least I don't.

S-Class space for C-Class money? Give me 4wd or at least a really smart traction control system, and I'll give it a look instead of the A4 or A3 I was thinking about for our next car.

Al Navarro